Most states or major cities host an annual Parade of Homes. These events are typically designed to showcase the ability of local builders and decorators, though some events also feature established, older homes. To learn more about how you can use a Parade of Homes event to advertise your business and build real leads, keep reading.
Advertising and Sponsorship Opportunities
Parade of Homes offer great sponsorship and advertising opportunities that can get your business name and logo out in front of thousands of potential home buyers. Because most people attending a Parade of Homes event are those interested in houses, you're already targeting your marketing.
Look for sponsorship opportunities like logo placement on the tickets, signage at the properties or your advertisement on the map and brochure.
Have a Property Featured
If your local Parade of Homes focuses on already established homes and not new builds, then look into having one of your own listing properties featured in the Parade.
Most Parade of Homes look for properties that exemplify luxury and style, so focus on a listing that meets those requirements.
Meet the Curious
Most of the attendees at a Parade of Homes are curious members of the public who are looking for decorating ideas, want to see what new builders' innovations are out there or are simply interested in housing.
This can be a great opportunity to meet those people, even if it's just through milling about and starting light conversations. So, during your local Parade of Homes, take a day or two to hang out at a few of the houses. While you shouldn't be giving anyone a hard sales push, you should at least keep a few business cards in your pocket.
Network with Builders and Industry Professionals
Parade of Homes events also attract a number of builders and industry professionals, particularly those associated with the building of the properties. Take this unique opportunity to meet with and greet these builders and contractors.
Remember, a contractor or building professional is usually the first person to know about an impending real estate decision. So, setting up a referral trade agreement with a popular contractor can be a great way to build your business.
It's easy to build and generate leads at a Local Parade of Homes' events. Simply focus on the advertising opportunities, list a featured property, meet the attendees and take the opportunity to network with industry professionals while you have their attention.