Wednesday, November 6, 2013

Property Magazine and Other Ways of Property Promotion



If you are planning to have your home, you need to invest in a property. You need to invest in additional properties which can be put under names. You can also prefer to become a real estate seller when you found a good area where you can live.

If you really want to own property, the main question is how you can sell it to your prospective buyers with good market value. What are the best and effective ways of advertising this property? How long can you sell them? To answer these questions, you must read the following strategies of promoting you property for sale to sell them as fast as possible.

Build a social media site. Due to the existence of high technology today, most of the businesses take advantage to use it. The good reason of this is because social networking page is one of the most interesting and effective strategies to expand the information regarding the business. As you can notice, many companies are currently using social media sites for promoting their properties. They also create their own page to focus well on the promotion. However, for a simple seller, you don't need to create like this page because you will just sell the property for a single time. You may just use personal profile and post the picture of your property and tag it to all your friends. You may also just use flyers to post pictures of your property. These should indicate the comprehensive information including the amount of the property, the location and as well as the complete contact information.

Next is using online listing sites. These are websites made for a certain subject. Some of the sites focus only on real estate and the others are just directories that are mainly used for posting your ads.

Property magazine is also an effective way of property promotion. Since lots of the people are fond of reading journals and magazines, there is a big possibility for your property to be sold. In utilizing a property magazine, you can easily advertise your property in formal ways and the good thing is that it will be sold in a desirable price.

Commercial Agents - Tips to Increase the Sales of Commercial Property Today



When it comes to the sale of any commercial property today, there is plenty of competition to contend with. In most cities and towns, there are many good properties listed and being actively marketed. The biggest frustration in selling commercial property today is in finding the right buyers who can act with appropriate finance. In simple terms there are fewer buyers around; the experience and expertise of the real estate agent is more important than ever before in the sale process.

From the outset of the property marketing campaign, the specific target market should be the focus. All of the advertising should be written with a view to the targeted buyer. Clarity is important here.

All of the advertising for the property should be structured around the target and what they are looking for today; the advertisements, promotional material, Internet listings, and direct mail campaigns should all be similarly structured.

To understand this target market ask yourself these questions.

  • Where is the buyer for the property coming from?

  • What is the buyer looking for in selecting a property?

  • How much can they spend and on what terms?

  • What are the real features of the property that the advertising should be built around?

  • What is the best time of year to attract a buyer to the property?

  • What is the best method of sale that will attract the buyer to enquire and then to purchase?

  • What are the negative issues relating to the property that should be addressed prior to the campaign commencing?

  • What are the comparable properties nearby that frustrate the marketing process?


So these questions are critical to the property promotion strategy. The buyers in today's property market are selective and fickle. There are fewer buyers around and negotiations take longer. That being said, the experience and skills of the real estate agent in the promotion, inspection, and closing of a property transaction is now more important than ever before. Knowledge and practice will help the process.

Every marketing campaign has to address the target market and promote the individual property. The days of generic marketing are gone. Specific target marketing with dedicated advertising that really encourages enquiry should be the main focus of every campaign.

The best ways to increase the levels of enquiry in every commercial property campaign include the following:


    1. The buyers of commercial property typically come from the local area. This means that your campaign should be directed to the local property owners and the local business owners. To achieve this focus, it is best to direct mail and telephone the owners and the businesses that own or occupy local property. Every piece of direct mail should be followed up to optimise the enquiry and the information.





    1. When any property comes on the market, within the first 24 hours ensure that flyers and information brochures are personally delivered to the neighboring properties and businesses within a radius of 500 metres.





    1. Place a prominent signboard on the property at the start of the campaign. This is perhaps the best and most cost efficient way of promoting any property. If possible ensure that the signboard has specifically been created with property information and sale details.





    1. When you draft your advertisements for the property promotion, use the keywords that apply today to the property type and location. These keywords will help the Internet Marketing and Internet listing. You can research the keywords from the larger search engines on the Internet. These keywords will be the words that the buyers of property are entering into the search engines when looking for properties to purchase.





    1. When the promotion of property commences, make personal contact with the database within your office. This means telephone calls and meetings with the appropriate people. The information and leads that you gather from the campaign will be helpful in other property promotions at a later time. All the information should be entered into your database.





    1. E-mail marketing will be a useful tool for every property promotion. Most agents are selectively sending out e-mail marketing each week. Any property promotion can be merged into this process.





    1. To sell a property today, the best method of sale should be selected. That will be the method that buyers respond to and act within. Do not choose a method of sale that can frustrate the potential purchasers. The





    1. Vendor paid marketing remains the normal and sensible alternative in every marketing campaign. Any serious property vendor will commit marketing funds to the promotion of their own property. Always ask for vendor paid advertising to comprehensively cover the target market.




  1. Create an inspection process and strategy that covers the property and its features. Understand exactly how you will take people to and around the property. Identify the right things to talk about with buyers, and get market information to support your presentations or inspections.


Even in this tougher property environment, good properties will sell. It is a matter of the agency working hard to locate the buyers and then promote the property effectively. This is a personal process when it comes to each and every property.

Open listings are generally a waste of time today as they always take longer to sell. Every serious vendor that needs to sell their property should commit to an exclusive listing and marketing campaign with one specialist commercial agency for a period of at least three or four months. If the property is unique then that time line will be longer.

Presentation Skills in Commercial Investment Property



In a commercial real estate, it is necessary to undertake formal presentations quite regularly. In the case of corporate owners, you may be presenting to a board of directors or the key decision makers for the business. Your skill in the presentation process must be well considered and planned.

In many situations, you only have one opportunity to make the best impression with these decision makers. They may however be taking presentations from a number of your competing real estate agencies. To help with this process, we have listed below some of the key issues that you can raise in the meeting which will demonstrate your relevance and professionalism to the client.

Good points of focus in a great commercial real estate presentation include:

  1. Innovation should be clearly provided in the ways of marketing the property lease or the sale. Innovation is essential to the promotion of commercial property. Strive to be different in your approach. Increasingly today, we are seeing elements of Internet promotion and marketing which cleverly supports the sale or lease of the real estate in question. It is not just a matter of having your website on which to advertise the property. It is the cleverly designed adverts which describe the property using relevant keywords which are used to attract the search engines. In this way your property advertisement will be seen more readily and more frequently by the target market.

  2. Pricing and rent structures are provided to the client that offers solid reason and sound logic. When providing a recommendation to the client regards rent or price of the property, it is important to have a reason for such choice. The client needs to know the reasons for your recommendations and be given evidence of the comparable properties nearby. Sometimes it is necessary to gather comparable evidence from another location. This is due to the unique nature of commercial property and the consequential lack of comparisons in your local area.

  3. Fall back structures are offered that the client can use when the deal is being considered or being negotiated. Not all transactions in commercial real estate easily occur. It is therefore necessary to have a fallback position and a supporting logic process that the client can understand. If the client needs to accept a rental or a price for the property which is below their initial benchmarks, it is the logic that you provide that will support the transaction and potentially bring it to finality faster. If really depends on what the client needs to do with the proceeds from the sale or lease. Every property transaction provides an element of pain to the client. It is their pain factor which will be your leverage to bring them to a final decision.

  4. Sources of solid and provable property enquiry such as databases are integrated into the marketing at all times. Every property transaction should be well promotion into and through the database within your business. This means that your database should be searchable within particular criteria relative to property type, size, price, rental, and other key criteria relevant to your area. In many cases, the size of your database will be an attraction to the client in making a final decision of a suitable agent to take on the property promotion. Your database is a marketable feature of your business, so use it in your client dialogue.

  5. Modern internet marketing methods are provided and optimised in a unique way for the property. The Internet today offers many channels of property listing. Importantly it is the optimised enquiry that you want from that listing process. Every property promotion will allow you to build your database. Every enquiry should be entered into your database for the opportunity of redirection to another listing in the future. The better you handle the internet, the more enquiry you will achieve.

  6. All methods of sale or lease are explained but the best choice is recommended with logical reasons to proceed. All property promotions need to be carefully considered as the market and location of the property will dictate the most suitable method of promotion to achieve the best result for the client within a timely fashion. It is important to understand the client's pressures of time in the sale or leasing process so that your deal can be structured as quickly as possible. Failure to negotiate a timely sale or lease can see the listing move to another agency. This is not a good outcome.

  7. Target markets are defined and explained. Every property needs to be matched to the market which will bring you the best results. If the property owner understands and agrees with your target market, then the property promotion and decision process is more readily achieved. It is the best target market that will bring the best results in the sale price or rental. Have the client commit to your recommendations on the target market selected.

  8. Any challenges and concerns of the client such as price, rent, and timing are solidly addressed and understood by all concerned. If the client has any concerns regards the marketplace, the economy, or the property, it is wise to qualify and handle the concerns of the client before they delay or affect the final decision and negotiation. In some situations, you can raise the concerns of the client in the listing process to display your total understanding, then offering solutions to help them through their concerns.


Yes, listing presentation time is show time in commercial real estate. It is not an isolated event, and is your time to stand head and shoulders above your more ordinary competition. It is not a canned, standard, or memorised presentation script that you do every day, but rather should drill down onto the critical elements of the property promotion. It is dynamic, engaging and productive addressing the property in question.

Remember that the presentation for the promotion of the commercial property is about the client and their property needs, not your business and its history or expertise. Effective presentations are at the core of effective sales and leasing transactions in commercial real estate. The better you do your job in the presentation, the more listings and commissions you will generate.

Property Signboard Tips and Tools to Capture Interest



Advertising is an important part of business generation when it comes to investment property leasing. You have to get the story out to the market in the most efficient way and attract the right tenants that can give the property a real future. Not every tenant will be a good tenant.

Not only is it essential to undertake efficient advertising in the local media and press, but signboards boards and the internet are also a vital advertising medium to attract enquiry. A signboard is often the most effective way of selling or leasing a property given the local passing traffic and the surrounding community. The internet is the most efficient way to attract enquiry from the broader market at low cost.

The traditional newspaper as an advertising medium is becoming less efficient in sustained message value and remains high in cost.

When the advertising of specific properties is undertaken as part of a campaign, the switchboard or receptionist in your office should be kept fully informed of the particular campaign and of the appropriate person to whom any telephone inquiry should be directed regarding that property. Efficiency in the call and enquiry capture process must be established. Your database in the process will also be part of the capture strategy.

Signs on the Property

Signs placed on the property are still high value in the advertising process locally. The following points should be checked regards your signage.

  • Ensure that colours and design proposed are correct for the property and the agency.

  • Check address, website, email, and telephone numbers for the property board.

  • Put your name on the board to personalise any contact and be prepared to attract enquiry at any time and on any day.


When you and the agency appear on a joint advert, signboard, or brochure, the following matters should be considered relative to your office.

  • If one or more joint agents appear one on top of the other in the advert, then try to position your name on the top.

  • If joint agent's names appear side by side, endeavour to position your name on the most prominent side which in most cases is the right hand side.

  • Insert location of your other offices particularly if joint agent has mentioned more than one office.

  • Be careful to select the correct size name (Logo) plate. Often imbalance is due solely to the use of the wrong size.

  • Where possible always offer your services and be seen as an expert as you then have some degree of control and will attract the right enquiry.

  • The use of corflute signs is to be encouraged today. These signs are cheap and have a use as an external sign on industrial and office properties and as an internal sign on shop windows. They are very versatile and easy to transport.

  • Old signs that show damage should always be refreshed or discarded because they can send the wrong message regards your expertise as a real estate agent.


Each Agency should maintain a Sign Location Register. In the Register, is recorded the location of all boards that are erected, the erected cost of such board, whether any or all of such cost is recoverable from the client and the date upon which such board is returned "to store". It is preferable that the Register allows sufficient space for insertion of a photo (photos) of the erected board.

During early negotiations with a client, stress should be placed upon the promotional value of having a sign placed upon the property. Wherever an opportunity occurs in the promotion of a property, you should arrange for an appropriate sign to be erected either "For Sale - For Lease - Auction - Tender" etc.

"Sold By" and "Leased By" stickers should be held in stock for immediate use wherever possible. Your success in the property promotion needs to be conveyed to the market. This will generate more listings for you.

Always obtain your clients approval before erecting a sign and confirm with your client any commitment to costs. When client's approval is obtained, the site should be inspected to establish the best location for sign placement.

Conjunction Agency Signs

Wherever possible with conjunction agent relationships and property promotion, establish your agency as the co-coordinating Agent, thereby responsible for production, order, location and sign placement, therefore giving you final control. Should your Agency not be the co-coordinating Agent, the person responsible for signs or their representative should always be present at meetings dealing with conjunction signs.

Ensure that your Agency always obtains equal space for its name and logo on any property signage as compared with the space used by the conjunction agent. Negotiate for the correct colours to be used and secure the side of the board which has the greatest prominence given the location that the board is to be placed.


John Highman is an expert in investment real estate strategy, property performance, and tenant mix analysis and strategy. He is an author and coach that helps property investors, and real estate agents improve their retail, industrial, and commercial real estate opportunities and targets.

John has specialised in major commercial, industrial, and retail property for over 30 years. He knows what works and what doesn't. He gives you the 'good oil' on getting active and achieving results.

Commercial Property Agents - 3 Tips for Successful Commercial Property Marketing Today



Most commercial properties today will sell, even though the rate of enquiry is less in frequency from each property marketing campaign. It all comes down to the dedication of the agent to find the right buyers and tap into the right target market.

When sellers come to an agent and want to list and sell or rent their property, the choices they have may be the same as always such as the method of sale, marketing choices, time of promotion, and local area marketing, but the effort of the agent today has to be more focused within the listing period.

That being said, open listings with a number of agents are less effective today. Most open listings will stay on the market much longer. That is because:

· Open listings do not market the property intensely

· Enquiry is not driven by one skilful agent

· Agents spend most of their time working on the exclusive listings that they have on their books

· The seller really does not have any control on what is being said and done in promoting their open listed property

· Open listings are a 'hope and wait' process with little momentum from any agent. Any sale or lease is a product of luck.

· The marketing of open listings is really just a random process with little thought being applied to the target audience

It is easy to show a seller why an open listing is a waste of time. Some agents will not take open listings in this market because they know that the seller is not serious and cannot be committed to the marketing and inspection process. Negotiations on open listed properties are slower and harder to complete; the vendor of the property looks at the agent as an adversary in the sale process and generally makes the negotiation more difficult.

The 3 tips that should be taken into and used in every commercial property promotion today are:


    1. Vendor paid marketing is essential. This will tell you if the vendor is serious in selling their property. As to just how much money should be committed to the sale campaign really depends on the target market, but 1% of the sale price is a good starting point for vendor paid marketing funds.





    1. Exclusive property listing with one agency is critical to create the focus on property promotion, inspections, and negotiation. That agent can really drive the enquiry and the communications back to the client. Good communications will always help the negotiation when the time comes.




  1. The size and quality of the database that the agent has will have real impact on the property promotion. As part of that, the agent must know how to drill down on the database and extract the right people to promote the property to. Not enough agents today really use the database concept correctly or completely. In many cases the database is so out of date that it could even frustrate the sale process. That being said, a good database that is up to date and accurate will help the sale process greatly.


You can fast track any property promotion with these 3 basic things in place. Ultimately the client just wants to sell the property; the right agent will know how to do that in any market and at any time.

How to Write a Good Ad to Promote Your Holiday Villa Or Apartment on the Internet



The Internet companies involved in advertising properties promote themselves and their clients ads to attract rental inquiries which are received directly by the owner or managing agent. These companies do their best to promote what they are given but the success of their endeavors has a great deal to do with what the owners provide to site users in the content of their adverts. It is a joint effort and many owners do not make the best of promoting their properties. This article attempts to give guidance to owners on how to write good Ad copy to attract more interest in your holiday homes.

The Important Things to Consider In You Ad

As an advertiser you want to present to potential clients the very best aspects of your rental proposition and its surroundings. You want to highlight the benefits to your potential renter as seen in their eyes. Your Ad proposition should at the very least address the issues listed here...

  • Make an eye catching headline summarising the major benefits of the property and its location that would attract the kind of renters you seek. If ideal for a family holiday say so. Target your renters by identifying what kind of people, couples, large groups or otherwise your property would attract.

  • Make a very clear and unambiguous statement about what your are renting. Describe its size and location, whether it is completely private or not and point out any shared facilities that may exist. Also point out the proximity to local resources like beaches and shops and wether a car is required for practical purposes.

  • Include as many quality photos as possible of the property and its location. Show pictures of local attractions like beaches and mountain views. Just because you may have 3 bathrooms it does no mean you attract more interest in your property by including a photo of each. Try to set a balance between the main property features inside and out like pool, terrace and garden. If there are unique and interesting things to see include a photo of them to, particularly beaches and country views. Do remember to take photos in optimal lighting conditions. Use the sunlight but avoid producing deep shadows by the position you take the photos. Also with modern digital cameras you may take many shots before selecting 10 or so for inclusion in your Ad.

  • Make clear the number of bedrooms, sleeping sizes and the distribution of the bedrooms in the property. If you sub-let part of the property separately point this out. Also indicate if the sub-let can be let to one individual group along with other parts of the property. People will want to know if they are sharing the property or part of it with the owners or other renters. It is better to get clients who know up-front what to expect, rather than be disappointed and never to return again. You want to pamper your clients and ensure everything is as described in your Ad. Why risk conflict and disputes! You want to foster a healthy and friendly relationship with your clients so they may return another day.

  • Make use of maps, particularly, if available, interactive maps so people can see where your property is in relation to other places like towns, roads, beaches, airports, attractions etc.

  • Make your rental tariff clear; distinguishing between Low, Mid an High season prices. Do not over complicate it with a different price for each week of the year. People will first scan your Ad for prominent features that attract them, mainly the photos. They will not bury themselves in unnecessary and complicated detail. Another important issue is that you do your research to set your prices by looking at similar properties in your location and making yourself competitive! You can do this by looking at other advertisers Ads.

  • Make your payment terms clear including deposits and when due. Ensure that you explain the method required to transfer funds. Also spell out if a breakage deposit applies, how much and the terms of release.

  • Take care to describe what arrangements are made for cleaning and who to contact in emergencies. Say you will provide a house book for important telephone numbers, doctors, police, hospitals, the pool man and how to work the washing machine etc.

  • Offer advise on local amenities like supermarkets, shopping and other local facilities. Give names and directions.

  • Recommend places to eat, restaurants, things to do and see. Where there are local attractions that would attract children, point them out as many families are interested in occupying their childrens time where family holidays are involved. And the children can often have a big influence on whether they may make a booking by knowing this information up-front.

  • Try to target your Ad copy at the type of clients you seek. There is a big difference between couples seeking peace and quite and groups of people looking for night life. Be aware if you have neighbors that the kind of people you are trying to attract are not going to leave a legacy of bad feeling with you and your neighbors. Target your property type to the people it is best suited to.

  • Describe the atmosphere of your location, the people and their customs, this adds richness to the experience they may find by renting your property. Explain when and where local fiestas and celebrations take place for example. Remember first time visitors will not know this information in advance and by providing it you pre-sell your Ad proposition because they see not just your property but what kind of holiday experience they may have by renting it. You need to placate any reservations renters may have up front by providing clear, concise and complete information that does not require them to make repeated secondary enquiries. This will increase the number of enquiries that turn into bookings!

  • When you write your Ad copy ensure you break It up into byte size chunks with paragraphs breaks. Put the main benefits first, as seen through the eyes of your potential renters. If you have a managing agent or independent contact person dealing with your clients indicate how these people may be contacted should it be needed. This will help to provide a warm feeling that you care about your clients.

  • Make sure you point out any safety features you have in place, particularly where children are concerned. Point out the need for supervised access to your pool where appropriate when children are involved.

  • Explain what facilities are available to your clients from TV to Internet. If video recorders and music systems are on offer make sure you indicate that full instructions for their use will be provided in your house book. Where your private property is concerned explain your preferences to respect your privacy in these matters.

  • Where possible provide information like distances to motorways, Major routes, airports, train and bus stations where appropriate. Give names and telephone numbers of local car hire and taxi companies you recommend. Where airlines are involved point out which companies travel to your destination and when as availability of flights might determine which days are possible to start a rental period.

  • If your Ad has an availability option make sure you keep it up to date. The enquirer will not make an enquiry for dates shown as booked and this saves you unnecessary work.

  • If your property has its own web site with more comprehensive details the reader can refer to, consider the option of adding a link to this site from your Ad.

  • Normally your primary contact method would be via email generated by the company hosting your Ad, but these days many people use free email accounts provided by Google, Yahoo and the like. You will need to ensure your enquiries are getting to you and not stuck in some spam filter! Regularly try a test enquiry to your self to make sure it is working. When you provide telephone contacts make sure it is clear including country codes etc.

  • Many companies provide SMS enquiry alerts in addition to email enquiries. If you use this feature point it out in your Ad copy so that the enquirer knows you can respond promptly in case you are not at that time able to respond to your email. This way you wont leave them hanging wondering if you got their enquiry.

  • One final point is to make it very clear when your change over times are. You want time to clean the property for the next renters so you should say when clients are expected to vacate the property and new visitors should be given a time to take possession.


There are many other aspects to promoting such property Ads on the Internet, which I may go into in a future article but for now if you try to address all the points raised in this article your Ad will definitely attract more interest, raising the prospects of a better rental season.

6 Essential Keys to Advertising Commercial Property



Advertising a property for sale or for lease should be a well constructed process that matches the target market. When you get the balance and message right you attract enquiry which can be captured in a database of information. That is why many real estate agents will build their business on the back of specific advertising campaigns. The bigger your database, the more attractive you are to the clients that need your services.

What should be your objectives in marketing the property? First and foremost it should be to achieve a sale or lease in a timely way at a good price or rent. There are however other considerations that should not be forgotten. They are:

  1. You should build a solid and long term profile for the property and the agency. That is why your advertising campaign should not just be a once off or random event. Well constructed adverts in a staged promotional campaign are essential. Change the size and type of the adverts as well as the publications used, so that you are reaching all the channels of interest that captures the target market.

  2. Choose the key message about the property and then use it to reinforce interest and attitudes towards the property. The message should be consistent and relative to the market and buyers or tenants as the case may be. If the property has a positive history or identity that is well known in the community, then build on it.

  3. It is sometimes necessary to use your advert to change buyer or tenant perceptions of your property. If the property has been advertised before with other agents and without any success you will need to revisit the advert message and change it to something fresh that will revitalise the interest. The commercial real estate market has a small pool of buyers, investors, and tenants. They all have good memories when it comes to property promotion and history.

  4. To help the sale or rental of the property you can promote new uses for the building that have not been identified before in other adverts or by other agents. The more creative you can be in these fresh ideas, the better. It should be said that legal use and zoning restrictions should be respected in any claims you make about the property now and for the future.

  5. Build on benefit and tell a story about the property through editorial. The media editors love a story that can help them sell papers. If this writing is a challenge for you then find a wordsmith that can compile editorial for you.

  6. Where possible make the property promotion very visual using signboards, internet, paper advertisements, professional photographs, editorial, flyers, direct mail, and email database. When carefully staged these methods of approach will lever out the property enquiry that you need.


The advertising objectives must be a function of the marketing objectives which in turn, is derived from evaluation of your client's problems, targets, and opportunities. It is just a promotional equation and you are the promoter.

John Highman is an expert in investment real estate strategy and performance. He is a keynote speaker and coach that helps property investors, and real estate agents globally to improve their commercial real estate property opportunities and targets.

John has specialised in major commercial, industrial, and retail property for over 30 years. He knows what works and what doesn't. He gives you the 'good oil' on getting active and achieving results.

Property Magazine: The Best Way to Promote Your Property



Nowadays, lots of people are getting interested in selling and purchasing real estate through searching online. Due to the fact that there is the existence of the internet, real estate investment has enhanced their promotional strategies. And for the reason that the internet is the implication of recent communication technology, it is therefore a perfect way of promoting and advertising your real estate properties.

Of course, advertising your property online has the greatest chance for it to be sold as billions of people are truly internet users. And because of that, you are rest assured that in a single moment, more and more prospective buyers will just contact you or send you an email. This will result for saving your money, effort and as well as time compared to manual advertising such as house to house property promotion.

You can also choose to promote your real estate property through placing advertisements in both local and international newspapers to get maximum exposure and large chance of getting more response. Since most sellers and buyers are always looking for property in newspaper classified real estate ads, therefore you are assured to achieve your aims to advertise your property in the proper manner.

But most of the sellers and buyers still prefer to use property magazine. As what we know, it is a business magazine that usually contains properties, real estate market transaction, strategies and as well as the tips from the professional realtors and investors. This magazine is very important tool not just for communication but also for the business transaction. It serves as an effective tool for every investor as well as for buyers on how to get a good deal.

In utilizing property magazine, you must firstly prepare your property through home staging and photographs. Then, you may advertise your property in the property magazine. You must put the name of your property as well as your complete address. In addition, when you are placing property advertisement, you must not reveal too much information because that would cause buyers not to make contact with you again for additional details. If possible, when the buyers saw your property, let them urge them to look for you.

Commercial Investment Property - How to Create Great Proposals and Get Them Noticed



When it comes to commercial property, and future new listing opportunities, the real estate agent or broker should have a strong strategy when it comes to property proposals. The competition for new business is significant today and the proposal may be the only chance you have to influence the client in the listing process.

The best property proposals and presentations are centered totally on the client and the property, given the current property market conditions and the target market that the property suits.

The days of generic proposals focused on the skills of the agency have well past. If your current proposal is not specific to the property then throw it out and start again.

Always inspect the property fully with the client before you prepare the proposal. On that basis you can understand what issues the client has and how you can best address them when you write the proposal.

Today sellers want to know exactly what you're going to do regards the property promotion, and on what basis you will be taking that action. They want to see that you totally understand the property and how to tackle the task in a timely way to attract the right price.

So here is a good structure and strategy to use with your property proposal and presentation to the client.

  1. The front of the document should always feature an Executive Summary. This will be no more than two pages of the most important points highlighted and taken from the document itself. The Executive Summary is designed to do one thing and that is creating solid interest with the client to read further.

  2. Next the property should be clearly described including its location, features, construction, history, services and amenities, and current occupancy details. The target here is to show the client that you completely understand the property and can sell its features.

  3. The brief and needs of the client should be clearly described so that the client can see you fully understand what they require and in what timeframe.

  4. A Question and Answer page is a separate section to your document and will highlight four or five key things which you have identified as being of major concern to the client. This puts the key issues under the attention of the client and that you have found a solution of how to handle them.

  5. A market commentary is required to completely identify the surrounding competition properties, the target market in which the current property operates, and the comparable rentals or prices that are established from other local activity. When the client sees that you can identify what you and they are up against, it makes negotiation at later time much more effective.

  6. Given the previous point, the identification of target market then allows you to establish a definite market strategy for the property. It is useful to give the client two or three alternatives of target marketing together with separate costings. It should be noted that the vendor paid advertising is the only way to promote the commercial property correctly. This is not the time to tell the client that you will pay for part or all of the advertising; it is a fast track to being 'poor'. At the end of a tough property campaign you could very well be left with no listing and no money. Always get vendor paid advertising and ensure that it is given to you in advance before you advertise.

  7. Samples of draft advertisements and successful previous marketing campaigns should be displayed in your proposal. This allows you to illustrate the best choices and marketing processes quite clearly.

  8. A time line to marketing and inspecting is a powerful visual tool in your proposal. You can easily achieve this through a Pert and Gantt model. Download some software from the internet to create this.

  9. Your proposal will be strengthened by reference to your database and your strategy of tapping into the pool of purchasers you currently have available.

  10. Create and provide an inspection strategy that will be used in the property inspections undertaken. This lets the client see that you understand how to highlight the best elements of the property and in what order.

  11. The fees and commissions to be charged in the marketing of the property sale should be explained and itemised. Many agents choose to create discounts at this point simply to influence a client's decision to sign the listing. Whilst this is your choice, low commissions are not productive and create campaigns of little focus and momentum. A good property promotion commands a reasonable fee.

  12. A summary of the key staff involved in the marketing process should be provided together with the critical skills they bring to the property promotion. Also let the client know how you will be giving them feedback throughout the campaign. Show them examples of how you have done this in the past.

  13. It is common today for the owners of larger properties to be given a private portal on the agent's website for access to private property documentation and updates during the campaign. This portal is protected by password access. The results of all inspections and the drafts of all current advertising can all be loaded into the portal for the client review at any time. It is a low cost point of difference you can use in all major property proposals. You can also create a 'dummy' building for the client to be shown this feature in your formal presentation.


From the above list, it is easy to see that the proposal is completely centred on the client and the property. You should assume that this document will take time to prepare and should be presented individually to the client in circumstances under which you have at least 2 hours of the client's time.

A Detailed Approach to Commercial Property Sales



In today's commercial property market, the sale process is quite specific and very special. All factors of the property and the market must be looked at by the agent before the marketing campaign is established and actioned. If you really want to sell the property, pay particular attention to the preparation process for every quality listing. Exclusivity is required.

So what can you do? When you fully understand the prevailing market conditions and the factors of the property as it exists today, you can productively move ahead in marketing and promotion. You may even have some property challenges to work through before you establish the campaign of promotion.

Here are some things to look at:

  1. Review all leases relating to the subject property. As part of that make sure that any weaknesses are addressed. There is no point in having 'hurdles to address' in the upcoming advertising or property inspection period.

  2. Review the services, amenities, improvements, and locational factors. Look for the strengths and weaknesses in each.

  3. Assess the competition properties in both price and location. The other properties locally will have a history of marketing and enquiry; that will give you hints and ideas of the issues that are working when it comes to property promotion.

  4. Understand the prices recently through the area. Are prices lifting or are they stable? Perhaps they have fallen over the last few years (that's not unusual). There are cycles to the pricing process and they are quite easy to see.

  5. Look at the time on market that applies to the property type today locally. Given the chosen method of sale, the time on market will be quite important. Choose the method of sale that brings the best results in a timely and efficient way.

  6. The property owner will have price and market perceptions that may need to be shaped. Get details of comparable sales as part of that process.

  7. Look at what competing agents are doing locally with other properties. You may have some other listing challenges in the area that impact your marketing campaign.

  8. Go through your database to see if you can create a 'short list' of qualified buyers that are still in the market looking for property. They can be quoted the property as soon as it is released to the market.

  9. Establish a marketing campaign that is targeted to the right segment of buyers. Make sure that the promotional process is quite specific and complete. You will need vendor paid marketing funds for that.

  10. Review the property for any repairs and maintenance issues that should be addressed prior to the promotional process commencing.


So there are plenty of things to do as part of preparing a commercial or retail property for sale today. A good property preparation will help the inbound enquiry rate considerably and shorten the time on market. Most marketing campaigns should be very focused for the first 4 weeks of release.

Guide To Buying Property In Italy



Buying property in Italy is a commonly discussed subject among the European investors, who rightly have substantial reasons to consider the location for overseas property investment purposes. Italy is a traditionally unique flavour, carefully preserved in a modernized shell. The land on one hand offers unmatched simplicity and the colours of culture and at the same time presents the crispest shades of development and definite growth. This distinctive blend, in combination with various economical factors, easily places Italy in a slot where investors wouldn't think much before making a positive move.

Why Italy?

Before deciding on a particular region when buying property in Italy, this section elaborates upon the various lucrative factors, which places Italy as the preferred investment destination, especially for British investors. In fact the popularity is such, surveys are indicating that people facing severe implications of the credit crunch are contemplating emigration to Italy, among various other options.

Italy is a European Union (EU) member and in comparison to other members, the prices are pretty competitive. For UK investors, it is an easily accessible land, with regular flights. Moreover, the Italian government is quite responsive towards tourism and thus making every possible effort to enhance the investment convenience. On the economical front, investors can make optimum profits by buying property in Italy, as there are no capital gain taxes on profit from property. In fact Italy is the land symbolizing property tax reforms, with substantial VAT discounts in store. As an added feature, if the investor could acquire the country's citizenship, the purchase costs can be considerably reduced.

Where in Italy?

There are a host of tempting locations and options in Italy, where as an investor, it would be a pleasure to buy property in Italy. Apulia is one such area. It is a part of the southern region and famous for its wine and olive oil production. Apulia, among other investment options, has the famous white property known as Trulli. The property has several domed roofs and presents an enticing landscape. In addition to this, with two coastlines surrounding the region, there are many properties in close proximity to the sea for selection.

Tuscany is also a region which will shoot up the list of tempting property for sale in Italy. However, buying property in Italy in this region is rather expensive. As an alternate, Calabria could be checked. Calabria is the destination for the curious, and has as yet to be completely discovered. It is largely a mountainous region, with the most tantalizing hidden secrets to confer. In addition to this, the west coast of Italy presents Sardinia, the second largest island in Mediterranean Sea. The obvious fantasies, which would surround an island, accomplish their job beautifully to wrap Sardinia in an attractive package. The region is a natural mystery, with climatic extremes in store. These and additional aspects help Sardinia climb up the tourist and/or investors attractiveness ladder.

Another region, when buying property in Italy, that is popular with tourists and suitably apt for investment, is Le Marche. There are seaside resorts and beach properties for sale, and the region also brings along excellent cuisine and wine to complement. In addition the Italian investment basket also includes villas and mansions in the countryside.

The stated is just an encapsulation of what all is available under the 'buying property in Italy' heading, but there is definitely much more to find out. Therefore before finally deciding upon any particular location, do take a definite effort in exploring the enticing regional specialties and then decide on where you are going to buy property in Italy.

Buying Property in Dubai is an Exciting Proposition



'Buying property in Dubai' has been one of the frequently discussed topics, especially among groups actively analyzing various regions for overseas property investments. In fact, on various occasions, the discussions have been transformed into heated debates, with the participants quite adamant on establishing their opinion on the subject. Well, if you have been a witness or involved in such events and come away feeling confused about whether buying property in Dubai is for you, then this article could assist you in making up your mind.

Buying property in Dubai, as an overseas investment avenue, is quite an interesting proposition.
The property market has grown at a phenomenal pace thus pumping up the rents and prices, and demand continues to grow. Investors from all over the world are closely analyzing the region to look for the next property to invest in.

Property investments in Dubai

In an attempt to understand the supply movement in Dubai's property market, let's begin by identifying the plus factors offered by the region, for those contemplating investment.

Dubai is a rich nation and there isn't any income or personal tax to be concerned about (hurrah!). The government has invested heavily in the infrastructure, and the Dubai landscape resembles an American city due to all the glass and concrete building. The tallest skyscrapers and the largest projects, like the Burj Dubai, are currently the identification marks of the city. This present scenario, more or less, is the realized output of Sheikh Mohammed Rashid Al-Maktoum (Dubai's ruler). Dubai has four ports; the largest port is at Jebel Ali, the world's largest artificial harbor created over 20 years ago, and is one of the world's busiest ports for container shipping.

When buying property in Dubai, the property market is quite tempting in terms of prices and prospects. This includes the construction market, which is moving at a commendable pace to quickly create grander structures than the already applauded; and they easily qualify on the quality parameter. In fact Dubai's Emaar Properties is, by now, working towards the construction of even grander structures, to further lure the interested. Foreign ownership of property is a recently introduced concept, which highlights the positive political framework in this direction. Tax advantages are explicit, which further strengthen the reason for buying property in Dubai.

To encapsulate the scenario, it can be stated that the Dubai property market's expansion drive is comparatively young, but owing to the rapid pace of developments the market has matured a little earlier than expected, thus perhaps raising concerns. However, indications of further stabilization are apparent.

Despite the boom, buying property in Dubai is still cheaper than various other commercial cities of interest. For comparable constructions in Dubai and London, the difference could be 4 times the base price. The tax advantages are also superior in contrast to various other overseas property investment options. According to recent research, the British own more property in Dubai than any other foreign nationality. One of the reasons Brits are heading for Dubai is because they can earn more income. A 'Wealth Ranking Survey' by NatWest International showed that expats can earn up to 40% more on average than their peers in Britain.

Dubai is expected to grow as a tourist attraction, as well as being the preferred business destination, while other countries present negligible scope in that direction. Dubai regions / projects, which are worth checking into include: Dubailand; The Burj Dubai Complex; Dubai Marina; Dubai Waterfront; Business Bay, etc. In conclusion, if you're looking for an investment, buying a property in Dubai could be exactly what you need.

Buying Property? Florida is a Great Location to Consider

If you're thinking about buying property in Florida, then this article is for you as it will give you an overview on Florida, USA and the property market.

Florida, the Sunshine State, enjoys warm and pleasant summers, while the winters are mild, with only occasional cold spells. The state has over 1100 miles of beaches and extremely good resorts, spas, restaurants and facilities for snorkeling, surfing and golfing.

There is always plenty to do in Florida as it is home to a number of tourist attractions, such as the Kennedy Space Centre, Disney Animal Kingdom, Busch Gardens, Sea World, and Gatorland. There are a number of festivals and events periodically taking place in Florida, and all in all it makes Florida a fun place to live in.

A major portion of Florida's population consists of Americans, African-Americans and Hispanics, with English being the most commonly spoken language. Florida is extremely well connected to other parts of the world by air, road and rail, and has a number of reputed universities and colleges.

There are number of different areas within Florida to consider when buying property:

Orlando: Life in Orlando is fun, with several beaches, golf courses and nightspots, and the famous tourist attractions of Sea World and Disney World. Most of the available properties are condominiums and villas, and the prices are rising; according to the Orlando Business Journal, family homes were priced at above $1 million in 2006.

Kissimmee: The city of Kissimmee has rapidly developed in recent years due to tourism, as it is centrally located to Sea World, Walt Disney World Resorts and Universal Studios. Kissimmee is experiencing double digit growth in property sales.

Miami: There is hardly anyone who is not aware of the beauty of the Miami beaches. The population of Miami is cosmopolitan, and is a friendly, warm place for a relaxed peaceful vacation. Its scenic beauty makes it an ideal place for buying property and then using it as a rental home for the never-ending supply of tourists.

Jacksonville: Jacksonville is a beautiful city in the north-east part of Florida, where the majority of the population is young. It is one of the largest cities in Florida and is well equipped with medical and educational facilities. Jacksonville has a comparatively low cost of living, and offers good facilities for sports, eating out, and shopping. The region has a nice combination of urban and rural life, with certain areas being extremely well developed, and other areas retaining their old-world charm. Statistics indicate that the average cost of buying property in Jacksonville was about $211,000 in 2005, which was lower than most Florida cities.

Tampa: The city of Tampa has excellent financial, medical, educational, sports, cultural, and entertainment facilities. In spite of all this, the cost of living is comparatively low, making it an ideal place for property investment. Property prices in Tampa are relatively low compared to other cities in Florida.

When Buying Property, Cyprus is a Country to Think About

If you're thinking of buying property, Cyprus has a lot to offer. Of course the wonderful climate is one of the first aspects that people think about, but there is also the mellow way of life, the warm sea to swim in, the healthy foods, the rustic landscape and the welcoming people. There are direct flights from the UK to Cyprus and many 'mod cons' that people have grown used to in the UK are also available in Cyprus, such as air con and satellite TV so ex-pats can still get their weekly fix of Coronation Street!

Buying property in Cyprus could be a great investment, especially for those who want a holiday home or an investment property. However, you have to keep in mind if you're buying an investment property in Cyprus for a rental income; the holiday season is fairly short which is from May to September. From the end of October to April the whole area is virtually closed. However, general apartments and houses for sale still offer overseas investors attractive opportunities because the market is booming and the price of land is still increasing.

While buying property in Cyprus is an attractive option, there are certain legal and other procedural aspects, which need to be kept in mind;

Loans and Mortgages

You can easily obtain a mortgage from local banks when you are buying property. Cyprus has a few banks to choose from however, it is advisable that you choose the bank that is already financing or backing a developers' project, since the bank has already concluded the project is worthy. On the other hand, if you try another bank, independent of the developer, you will have to pay a bank guarantee which will be 1.5% to 1.8% of the value of the property annually until you get the title deeds.

If you opt for paying the money in stages, especially for a new property, you should use a finance specialist in place of a local bank as it could save you thousands of pounds when you arrange the transfer.

Legal Procedures When Buying Property

The legal system in Cyprus is based primarily on the British system and safeguards the buyers' rights in many ways. For the buyers' protection, once the sales contract has been signed and a deposit paid, the Land Registry in Cyprus provides a simple and effective legal instrument called the 'Specific Performance'. This procedure protects the purchaser's ownership rights until the title deeds are issued in their name. The contract cannot be withdrawn by anyone and therefore the property cannot be mortgaged, leased, sold or transferred. This status can only be changed by the purchaser.

To handle the legal issues an English speaking lawyer should be appointed and if you're buying a new build in Cyprus, ensure the lawyer is not concerned with any aspect of the property development so that conflict of interest does not arise. The fees of the lawyer are generally 1% of the property price.

Taxes

Stamp Duty: a one-off stamp duty is levied on the purchase of property in Cyprus. The rates depend on the contractual purchase price and payment is due within thirty days of signing the Sale Agreement. The amount is payable by the buyer to the tax authorities.

Council Tax: is paid annually and is considerably cheaper than in the UK.

Transfer Tax: the purchaser will be liable to pay transfer tax for the property when the property is registered in their name at the Land Registry Office. The fees are charged on the property's market value at the date of purchase.

When You're Buying Property, Costa Del Sol Offers All

If you're buying property, Costa del Sol is an excellent choice for such an investment. This article will provide you with an overview of Costa del Sol and a taste of the property market.

The beautiful coastline of Costa del Sol has impressed residents and tourists for years. And it is no wonder - with a blissfully warm climate almost all year, clean beaches, excellent golfing, snorkeling, diving and sailing facilities, and much more. Not only that but Costa del Sol is fast proving to be a haven for property investment - whether it be for the purpose of holiday homes or for relocation. There are also a large number of foreign investors who are buying property with the intention of spending their retired life in the region. A significant part of the total population consists of retirees, in the age group of 50-60.

When you're buying property, Costa del Sol has different types of homes available. Property ranges from low-rise, quaint structures with the charm of old Andalucia to modern, high-rise apartments. There is something here to fit every pocket - huge, luxuriously built villas with an exquisite view of the coastline, which are highly priced. Than there are the small, decent apartments with no extraordinary features so the price can be kept as low as possible.

A construction boom took place in Costa del Sol during the period from 1997 to 2003. During this period, a large number of structures were constructed - some of which were unplanned and unattractive, in some areas. However, after property prices started going up in 2004, the market started declining. In areas like Malaga city and Marbella, prices increased by 200% which led to a large number of people who were buying property in Costa del Sol under construction, unable to afford the completion of the project.

There are a number of major factors that need to be kept in mind for buying property in Costa del Sol, such as: the purpose of the investment, the budget, the location, and the time frame for closing the deal. Having a clear idea for the purpose of buying property - for relocation, rental accommodation, retiring, or holidaying - as well as the budget involved would help in selecting the right location. In case of an adequately large budget, one could go for a lavish purchase in an opulent area such as Marbella or Puerto Banus. However, if the budget is tight, one could go for a decent second-hand accommodation in a good area like Marbella. At this stage, it is necessary to be vigilant so as not to purchase a property under legal dispute, as well as a property which is seemingly good but lacking in basic amenities, or a property which has very little or no potential for resale. Careful consideration and extensive research about the property would help in avoiding unpleasant situations.

Buy Property In Peyia And Own A Piece Of Paradise



Imagine a peaceful place where you are surrounded by tranquility and beauty. Cultural and historical atmosphere is everywhere. Now wouldn't it be great to buy a holiday home there? You might want to buy property in Peyia. The village of Peyia, just off the western coastline of southern Cyprus, is a great place to start your home search. Making the decision to buy Cyprus property is a great investment that is sure to bring you happiness for a long time.

The Greeks of ancient times believed that Aphrodite was born in Cyprus, which made her birthplace the epicenter of beauty and love. In modern times, if Cyprus is, as considered by many to be the Mediterranean's finest jewel, then Peyia is a diamond in the collection. Peyia is a small town, but is one of the most photogenic places in the world. It's just a short drive from Coral Bay and Paphos, busy towns with all modern amenities.

People who want to buy homes in Cyprus won't find a better place to consider than Peyia. Not only is it in a breathtakingly beautiful setting, but it has the relaxed feel of a small town. You can drink coffee in a cafe and admire the view without being pressured to move on. You'll meet friendly locals and get a chance to become part of the community. If you like action and adventure, you can find opportunities for sea kayaking, hang gliding, and other sports. If you're interested in the past, Peyia and surrounding areas have a rich history; you can visit ancient Christian sites and Roman tombs. After dark, you can enjoy the famous nightlife of the Mediterranean area, including great food, great music and great conversation. If you have ever looked at Cyprus properties for sale when visiting the island, then you will certainly know that it is a good idea to buy property in Peyia.

Buying and owning your own home has many advantages over renting. For one, you will be able use your own home as you see fit, without regard to restrictive rental agreements. You can feel relaxed and comfortable vacationing in your own villa, and the best thing is, you can pack it up and head off to your vacation home any time you wish. It's a good idea to buy homes in Cyprus because tourism experts say that trend is growing and is not likely to stop. People who have bought Cyprus properties recommend Peyia as one of the best places to look. It's about a half hour drive from Paphos airport and the busy spots of Paphos and Coral Bay are just a brief trip away with all the services or luxuries that one could want. Because of the many tourists that flock there (and this number is increasing every year) holiday homes continue to increase in value. The chance to buy or sell Cyprus property comes up all the time, because of the popularity of the island with people either looking for a Cyprus holiday home, or just a good investment opportunity.

Most English-speaking tourists appreciate that the area has significant British influence; after all, even though Greek is the official language, English is understood by most everyone, as it's part of the general school curricula. It's outstanding that one can explore an island in the Mediterranean at his or her leisure without fear of getting lost: both the official language and English are used on every street sign! Because of these reasons as well as offering a seemingly more real experience than big corporate resorts nearby, Just one holiday enjoying all that Peyia has to offer, is all it takes for the penny to drop with potential buyers. They soon see the advantages available if they buy Cyprus property in this area.

A buyer will only have to spend one holiday immersed in all that this town has to offer to know that it's a great place to buy Cyprus property. Choosing to buy property in Peyia will make an owner happy for many years, safe in the knowledge that they will be able to enjoy their property and be assured that they will be able to sell it and make a profit when they choose to do so. When looking for Cyprus properties for sale it would be an idea to check out a few of the estate agencies that buy sell Cyprus property, they know the ins and outs of Cyprus property transactions and can make life easy for sellers and buyers alike.

Does Buying Property in Dubai Make Sense?



In spite of the uncertainty among the buyers of Dubai property, a hesitant pattern in buying property in Dubai can be continuously observed. Especially in Emirate there is a wicked downfall and investors have the skeptics, whether to buy Dubai property or not.

At the same time the steady inquiries for buying property, some encouraging reports and investigations tells us that there is still some pertinent demand and many people are still interested to buy villas in Dubai.

In less than a couple of years the price graph of buying property has fallen down by 50- 60%. The common perception among the buyers of Villas in Dubai is that the price graph has reached its lowest line and now the only chance is up for property prices.

Just like buyers of Dubai Property, property owners are also having the same perception and they are not interested to sell their properties to the buyers in Dubai on prices below their expectations. All these conflicts between sellers and buyers of property are creating an absolutely confusing pattern and trend of buying property in Dubai.

On the bases of Washington post, recently ArabianBusiness.com reported that the 3 young children of the president of Azerbaijan bought $75 worth nine mansions on man-made Palm Jumeirah is a big reason and positive justification for people who still wants to buy Dubai property for their good future. Perhaps, Heydar Aliyev the 11 year old son of Azerbaijani president can see the future price hikes in property industry and they can smell the big charm in buying villas and property in Dubai.

Free advice for all property buyers in Dubai

All serious buyers of Property should connect with reputable, time effective, and specialist agencies. Only those agencies that can help you to buy property in some specific areas are reliable and can help you to buy property that will never let you loose your valuable money. For instance there are many agencies specialized in Marina Arabian Ranches, Palm Jumeirah, JBR, Business districts and other regions where ever you want to buy property in Dubai.

Buyers for Dubai property frequently make enquiries to the real state agencies and ask when, where and how to buy Dubai property without bearing wicked losses. They come to get advices for prices and information about the viability of buying property in some particular areas.

Dubai Property Regulatory Authority is Licensing More real state agencies with area specific specialization.

To help the real state buyers, Dubai property regulatory authorities RERA has recommended the viewpoint of area expertise real estate agencies. They have started giving more consideration to the agents who can demonstrate their performance in specialized region rather than generally offering where ever you want you want you can buy villas in Dubai. In short any service provider who is the Jack of whole region will definitely be the master of none.

In this era of hyper recession you need to be aware of such kind of agencies and only buy Dubai property from someone who can give expert advices that really help buying Property in Dubai that will never let you lose your valuable savings.


 

Tips For Buying Properties In Mumbai



In the last decade or so India has made and still continue to make a swift growth on the turf of Information Technology. This massive expansion in IT Sector has resulted in domestic industrial growth as more and more multinational companies and services industries started to invest in India. They had their share of profit with this IT boom in India. But there is one industry that has benefited the most by this growth and that industry is the property market of India as demand for more and more office space and other real estate property has been on climb in the country.

To fulfill the demand, property developers in India are developing residential, commercial and retail space in the major metropolitan cities of the country. This demand for property has made cities like Mumbai, Delhi, Bangalore, Kolkata, Chennai, Hyderabad, Ahmedabad, Chandigarh, and Jaipur the most coveted hot spots for commercial and residential activities. More and more people are coming to these cities in search of better employment, which has resulted in high demand for residential property in these cities.

The demand for property in Mumbai is even higher as it is the business capital of country and world's largest film industry is also situated here. Every one in India wants to be in this city of dreams. Many people want to settle in here in hope of good career and some want to spend a few days here. This has made the job very difficult for those who are looking to rent or buy residential or commercial properties in Mumbai. But many real estate agencies are helping people in buying property in Mumbai. These agencies offer a wide range of services to their customers together with buying, selling, renting-in and renting-out. In order to expand their business few property agencies offer some services through internet. So if you are looking to buy residential properties in Mumbai or buy commercial properties in Mumbai then simply visit to the website of any of such real estate agencies like Better Homes India and you can find the best deal for you.

But there are some points that should be kept in mind while buying or renting a property for you.

1. Take a seat with your family and come up with an amount that you are ready to pay out.

2. Keeping in view the amount at your disposal, agree on some grounds with your family. For example, if you looking to buy residential property in Mumbai, you must agree on some basic things with your family like; how many bedrooms you want, in which area of the city the apartment should located, etc.

3. Be realistic in your decision. Always keep an eye on your budget and limitations.

4. Be very clear with your property dealer about your requirements and budget. Many online property agencies have detailed search form on their website that can help you in locating desired property for rent or buy in Mumbai.

5. Be ready to compromise. It is not always that you can rent or buy a property that has every thing you want. It could have your desired no of bedrooms in the amount in your hands but could be half a kilometer away from your preferred location.

6. Last but not the least; always beware of fraud real estate agencies. Always look for trusted and well established property agencies.

So it is becoming easier and easier today, for both foreign & domestic investors as well as common man, to find residential or commercial property in Mumbai that best suited to their requirements. All you have to do is be clear about your budget and requirements and acquire the services of good property agency and Better Homes India is definitely one of them.

Moving to Spain - Is it Dangerous to Buy Property in Spain?



Almost everyone is now aware of Spain's reputation as somewhere that is hazardous in which to buy property. Indeed, virtually every week a headline appears in the international press highlighting yet another scandal concerning Spanish property. Again and again, stories describe the plight of people who have bought property in Spain only to find, to their horror, that their properties have potentially ruinous problems. Some of these properties are not fully legal or subject to considerable liabilities, whilst others risk the compulsory loss of part of their land or, worst of all - a possible demolition order. It is enough to make anyone thinking of moving to Spain change their mind.

So, is it really dangerous to buy property in Spain?

Well, the honest answer to this question is a qualified - no. No, if you know what you are doing and no - if you are exceptionally careful and know the 'rules of the game'.

The trouble is that most people who buy property in Spain do so carelessly whilst naively imagining that the Spanish property industry operates much the same way as in the UK. It does not. Not at all! In fact, understanding this point, in its most raw and brutal form, is essential if you are to buy a property in Spain that is a safe and sound buy - both from the point of view of legality and investment.

Of course, if you are moving to Spain permanently and intend buying a property in Spain then the stakes could not be higher. Indeed, if you make an error it may be one that will cost you your life savings, turn a dream into a nightmare and risk everything that you have worked hard for over many long years. All of which is unnecessary - if you have the right knowledge.

After seven years in Spain (including working extensively within real estate), I think I have seen, one way or another, most of the problems and scams relating to Spanish property. Unfortunately, half the property problems in Spain are caused by the very nature of the Spanish property industry and half by property buyers themselves - who are frequently taken advantage of and act like 'lambs to the slaughter'.

Of course, there are guidelines to buying Spanish property safely. Some of the most important are:

1. Know the difference between 'Urbanizado', 'Fully Urbanizado' and 'Rural'. To understand these absolutely critical Spanish property terms is not 'rocket science' - but is so fundamental that you should not even be looking at property in Spain before you know what they mean and their very serious and differing implications.

2. Every Spanish property should have a Licencia de Primera Ocupación or First Occupancy Permit (sometimes known as a 'Certificado de Habitacion' or 'Cedula'). If it does not have one - do not buy it.

3. Only buy a property that is easily re-saleable - so be prepared to compromise on what you want if it means buying a re-saleable property. Obviously(!), know (objectively) what is or is not re-saleable. Guidelines are available and they are very important...

4. Never confuse a 'bargain' price with a sound buy. The two are not necessarily the same thing! This is as true of a property crash as it is of a boom.

5. Never accept the very existence of a property in Spain as evidence of its legality - even if it has been around for a long time. The property may still be illegal, semi-legal or have huge potential liabilities.

6. Be extremely wary of buying any Spanish property that is situated within less than at least 100 metres of the highest point that could be reached by the sea in a major storm.

7. Always use a Spanish lawyer for your conveyancing who:

a. Is completely independent of the seller and any estate agent.
b. A specialist in conveyancing.
c. Completely fluent in your language.
d. Fully and properly insured.
e. Is prepared (and does!!) place all advice in writing to you.

8. Always use a properly qualified, fully insured, experienced building surveyor to survey your property - even if this means using an ex-pat surveyor. (Good Spanish surveyors specialising in house survey work are very hard to find).

9. Never pay any 'black' money for a Spanish property - i.e. cash that is not shown on the Escritura (deeds) as part of the total property purchase price.

10. Never be pressured, never rush and always double check what you are told - and obtain written proof if you have the slightest doubt about the truth of some matter.

Follow the above and you will be well on your way to buying a sound property in Spain. Break the 'rules' and act without the right knowledge and you will almost certainly regret it!

Finally, I must stress that you can move to Spain and buy property in Spain safely. We did - and our property has been a sound choice on all levels. Even now, in the midst of a massive property crash, it is easily re-saleable and has preserved the essence of its value. But then we knew what we were doing and that moving to Spain to buy a property was an undertaking requiring serious preparation and planning - if it was not to end in disaster...

What to Consider When Investing Or Buying Property Overseas

Many people just 'fall' into buying property abroad. Either they go to a show and like the look of the fancy developer photos and get sucked in by the patter of the clever salesmen (usually ex time share sales people!) or they go on holiday, meet someone in a bar, get invited to a 'free' event and with little due diligence hand over tens of thousands of pounds. Don't let this happen to YOU!

Before you buy or invest in a holiday type home, firstly make sure it is what you want. A £100,000 goes a long way to hiring a holiday home over the next 30 years, without the hassle of dealing with currency fluctuations, managing property from a distance, maintenance costs and complicated tax laws. Many people who buy a holiday home rarely make money, the best case to expect is to break even on your investment.

So before you hand over any cheques:-

1. Make sure your purchase delivers what you want. Cheap holidays abroad or if investing, what you want from it. If it's income - how much? If it's capital growth - how much and by when?

2. Don't be fooled by marketing brochures. They will only give you the 'good news'. What they won't tell you is what else will be built in front or behind your property, nor will they declare the finances of all the companies involved and whether they are about to go bust!

3. Just because an area has increased in price today, doesn't mean it will by the time you come to sell. Think of those who have invested on the coast in Bulgaria. Many can't even sell for half the price they bought them for!

4. Ensure the prices you are being charged are the same as a local would pay. Many places (Cape Verde for example) were hailed as the next 'Caribbean'. Properties were therefore already being sold at similar levels to ones you could buy property in the Caribbean for!

5. Don't buying anything overseas until you have visited the country, secured independent valuations from people NOT connected to the company you are looking to buy from.

6. Work out your costs from start to finish. What are the purchase fees? What will it cost you sell it? What tax will you pay? Are there different inheritance laws? What are the predictions from foreign currency experts on the exchange rate versus £ now and in the future? If you don't have time to work these out or don't know how, ask a professional or don't buy!

7. Make sure you have two solicitors - a local solicitor AND an international solicitor. That's how the professional investors buy, because they know it's a false economy not to.

8. If buying the property requires you to use the developer's legal and/or finance company run away as fast as you can, as it suggests a lack of transparency and makes it easier for disreputable companies to fleece you blind. You HAVE been warned!

9. Weigh up the risk of investing abroad versus investing at home. Force yourself to write down the pros and cons of investing abroad/the country you are looking at.

10. Make sure you work with currency specialist, never buy through your bank, it'll cost you a fortune!

Finally you need to be aware you avoid all the mistakes other investors overseas have made who have lost money in the likes of Bulgaria, Spain and many other countries, for example:-

Spain, key issues included

  • People buying properties 'overlooking' the sea, then new ones were built in front and obscured the view.

  • Builders took people's money and went bust - taking deposits with them.

  • Properties were built on land without the proper authority and the buyers weren't given the right paperwork to make the property legal.

  • People bought properties off plan in areas that were then flooded with competing properties built at the same time or coming onto the market cheaper.

  • Those that wanted to sell after five or more years found the market was too competitive and the new builds brought their property's price down.


Bulgaria, key issues included

  • From a coastal perspective, too many properties were built to cope with demand.

  • It was often cheaper to stay in a hotel locally than to rent an apartment.

  • No local demand, only overseas.


Cape Verdi, key issues included

  • Island sold as 'the next Caribbean' but properties were sold at built in 'Caribbean prices' for example £60,000 for a one bed coastal flat which would buy you a three bed locals house in a village. In St Lucia, 5-10 minute drive from the coast would buy you a three bed property in a good area that could also be rented to locals or people on long holidays/working away.

Finding Property Investments

There are many property investment services in New Zealand that can help investors in finding the right property investments. They usually provide assistance in owning and buying investment properties such as Legal matters, Finance, Banking, Accounting and Property Management services.

Attaining wealth, security and financial freedom is commonly an investor's ultimate goal because millionaires can be in that situation by investing in real-estate. This ultimate can be made possible through the help of these services.

New Zealand property is very popular for their great property investments. They have attractive investment opportunities that can be enjoyed by investors, such as low battery to entry, highly favorable exchange rates and tax system. As New Zealand's population continues to increase, major cities will provide more excellent environment for increasing property value.

As the economy of New Zealand enjoys their long periods of growth and development in history, the investment property market has also attained new benchmarks during the last five years. With a range of available properties that can be invested, from office spaces to retail properties, there is truly a big opportunity to gain profit in New Zealand.

Finding investment property in New Zealand is great because it is more profitable than any other countries and its government does not force a lot of taxes to an investor. Additionally, an investor has the right to choose or claim a larger percentage of a property's depreciation in the first few years. Thus, you can really gain profit on you investment earlier.

New Zealand also has no capital gains tax; this means that once a property has been sold, the money remains with the investor. However, this condition will be carefully assessed and may be subject to tax laws.

A lot of investors would prefer New Zealand as a place where they can probably find a good profitable property investment. New Zealand is a safe place, has a high standard of living, good economy, and a place where people can easily adjust.

The good news is that property prices in New Zealand are decreasing in a sharp rate so lucky for those people who are finding property investment in New Zealand

Free Foreclosure Lists - Best Way to Find Properties



Great deals are available in almost every city today because of the economic downturn. Up to 5% of homes across the nation are in default. Over a million properties are subject to pending public auctions. With this glut of homes available, finding dozens of great prospects is easier today than during anytime in U.S. history. Finding these properties does require investigation, evaluation, and a sharp eye to identify great deals.

Free foreclosure listings are available, without obligation or risk, from the best research firms in the country. Do not waste time on incomplete or out of date lists. The best lists contain all information needed to preview, qualify, and select great prospects almost instantly. These lists are available, without cost, because all reputable firms know that you must feel comfortable with their products before purchasing. They offer free trial offers for up to a week.

When you sign up for a free trial offer, you will gain access to a wide assortment of data for each foreclosure listings source. You may search each source by any criteria you choose. You can eliminate poor quality homes quickly. This necessity is easy using provided search functions. Search options include net value estimates, tax valuations, outstanding liens and total lien balances. You may mix and match your searches similar to sorting popular spreadsheets.

The best way to find properties is to limit your searches to a local area. In this way, when you find your first dozen interesting prospects, you can drive by for a curbside inspection. Many databases include photographs. As useful as photographs are, they cannot reveal all details you will notice in a physical inspection. You may want to talk to surrounding neighbors, and perhaps discover why the home is in foreclosure.

Try several different services and databases before subscribing. The best list is the one that produces bidding opportunities efficiently. Your time is valuable. Use it wisely, and you may be bidding in a few days, free of all cost and obligation.

Foreclosure Listings For Free - Easy Way to Find Properties That Are Too Good to Pass Up



Finding a foreclosed property doesn't have to be as hard you might think. There are reputable ways that anybody can find foreclosed properties in their area and save a ton of money in the process. If you're thinking about investing in a property that is in foreclosure but just don't know how to go about it, there are some great methods to try out.

One of the best resources is online. Tons of websites and companies offer up to the hour foreclosure listing all over the country. These services will usually charge you by the month, but almost all of them offer a trial session for a couple of dollars. Join the service for the trial session and do all of your research before the trial is up. Once you have a couple of properties that perfect for you, cancel the membership. Most people will get it in their heads that they're missing out on something. The fact of the matter is that you might be, but you have some great listings for free or next to nothing.

Another way to get free listings of homes or property in foreclosure is through the city's public records office. Notices of foreclosures are a matter of public record. This means that anybody can sift through the records department and get the information they need. Search for the Notice Of Default when you are looking through these records and you will definitely find what you need.

One of the best resources that you can have in finding properties that are in default is you local newspaper. As a matter of public notice, all properties going into foreclosure must be published in the newspaper as a Notice Of Sale.

If you're looking for a foreclosed home or property as an investment or a new home for your family, use these resources to gain the information that is crucial to getting there first. Time is the biggest factor when it comes to foreclosures; so don't let it affect a future purchase. Check out the public records offices every week to see if there are new notices or check your local newspaper to get properties in the default phase. If you would like to have the most up to date listings, invest in a foreclosure listings website or join for the trail period. With any of these methods, you're sure to find the home or property you need.


By the way, by researching and comparing the best free foreclosure listings services in the market, you will be able to determine the one that meets your specific requirements, plus the free or cheaper options.

Real Estate Agents Can Assist Finding Property Records

if you are searching for property records you can call a title company, as these types of companies usually issue you with free property profiles. You can obtain certified copies of the mortgages and deeds. Some of these companies will extend their search in order to find out if the seller has any judgments against their name.

Unfortunately if the seller has a common last name, you may not be able to obtain the information needed, and won't be able to define which one of the names is the seller. Real estate agents come in useful, as these agents are able to locate and obtain far more information. Many of these Estate agents subscribe to agencies that provide them with property search data in different formats.

If you have chosen to go through an Estate agent, ask them to give you a full history on the property in question. You can find out whether a property has been withdrawn from the market as well as if it has been relisted. Always check to see if the agents you are dealing with are not the same agents that sold the property in the first instance to the seller, and are now representing the seller once again.

The Estate agent can find out how long the said property has been on the market, as this affects the pricing. By looking up the property records you can determine the original sale price and determine if the price was reduced or if the property has fallen out of escrow. You can also check to see whether the seller switched agents or cancelled the listing.

Online property databases allow you to download deeds as well as search for sales and mortgage histories of any property which dates back as far as twenty years or more. You can also obtain quitclaim deeds as well as inter-spousal deeds from one spouse to another depicting a possible divorce. In addition many people searching for records subscribe to a tax record database that will disclose a complete set of records retained at the tax offices.

These property records can include the age of the property, the number of rooms, how many garages and virtually everything there is to know about the property can be obtained. If there is a discrepancy in the square footage, there could have been home improvements done without a permit. If you are a buyer you can obtain verification at the city planning department.

Find Property to Rent - 15 Ways for Tenants to Spot a Fake Landlord!



Recent news reports of unscrupulous people taking over someone's home and renting it out to either one or more tenants means that if you are a homeowner, a landlord or a tenant, you need to take precautions to avoid being scammed!

If you are a prospective tenant hunting for a property, then it's vital to follow our top 15 ways to spot a fake landlord BEFORE you hand over any money!

To avoid having to ask these questions altogether, only rent from an ARLA or NALS registered letting agent that is also ideally a member of The Property Ombudsman Scheme. They are responsible for agents that have joined their organisations to abide by strict codes of conduct and this means that they are more likely to ensure a property is let legally, including ensuring the landlord owns the property and has, if required, the lender's permission to rent it.

Avoid a Fake Landlord BEFORE you view a property:-

1. Check where the advert is from. If it's from sites where landlord's can advertise for free, or for less than 50, find out how the website vets the properties and landlords. If they do NO vetting be very cautious!

2. Ask for the landlord's full name and address and ideally a land line phone number. Be suspicious if they don't give these details and only give an email address/mobile.

3. Ask if the landlord is a member of any accreditation schemes eg NLA, RLA and/or a local authority scheme, check they are members.

4. Confirm your appointment with them ideally on the land line number.

5. For a small fee (around 4) check on-line at Land Registry that the landlord does own the property. Download the Title Register details which says who owns the property.

How to SPOT a Fake Landlord when viewing a property:-

6. Ask the landlord if you can see the Energy Performance Certificate. This is a document that tells you how much your utility bills will be (very important!) and is a legal requirement for most rental properties (except properties that aren't let on a 'self contained basis', such as licensed HMOs and renting a room).

7. When looking around the home ask what's happened to the previous tenants and if you can have a reference from them.

8. Ask to see the existing gas and any electrical safety certificates. If the previous tenants have just moved out, then the certificates should still be in date, or if they are just out of date, confirm with the gas/electricity company that they did the work for your landlord.

9. Ask the landlord how much deposit they take, how it will be paid (eg cash/cheque/BACs) and which Tenancy Deposit Scheme it will be held in. It should be held in one of three schemes: My Deposits (custodial and safest scheme); Tenancy Dispute Service or My Deposits.

(These are insurance schemes, so if your landlord/agent goes bust, runs off with the money as long as you have evidence it was paid to them you can get your money back.)

Check on-line that they are a member of the scheme they say they are!

10. Ask for a copy of the contract that you will need to sign on move in day, so you can get it checked beforehand.

If the landlord can't supply all or any of the paperwork mentioned above - DO NOT RENT FROM THEM!

Avoid a Fake Landlord on Check in Day:-

1. Never hand over any cash or wire the money until you have received the keys.

2. Unless you are letting through a high street letting agent that is a member of NALS or ARLA (and the Property Ombudsman), don't hand over your deposit unless you have actually gained access to the property.

3. Make sure the landlord has done a full inventory. This is a document that lists all the things that are in the property and describes the quality of the decor. For example it might say 'stain on the living room carpet, near the fireplace' and ideally this statement would be backed up by a photograph. If there is no inventory, be very wary of renting the property without doing one yourself and taking lots of photos. If you don't when it comes to asking for your deposit back, there might be a dispute as the landlord might take money off for a new carpet in the living room because of a stain that was there before you moved in!

4. If there is no contract to sign and this contract has no mention of a tenancy deposit scheme where your deposit will be protected, do not sign! Check it with a specialist lettings legal company first.

5. Check that the gas and electrical safety certificates are real and up to date.

However much you 'fall in love' with a property, or however desperate you are to rent one, don't cut the corners described above. If you do try to rent too quickly, you might miss that the place is freezing cold, despite having all the radiators on, a fake landlord might put you under pressure to secure the property via a deposit.